eCommerce Customer Journey: Understand It & Improve It

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There’s no doubt that getting orders is critical!

Without them, your eCommerce store won’t survive or earn you any money. However, most people struggle to get new orders profitably. But why is it like so? Well, that’s because most people don’t understand what an eCommerce customer journey is.

In this article, we’ll give you the definition and how you can improve yours to start seeing more profits. If that sounds interesting, then keep on reading.


What is the eCommerce Customer Journey? 

First, let’s define what the eCommerce Customer Journey is. Simply put, it’s the process your customer goes through with your website. It starts from learning about your brand to purchasing from you and further:

  1. Reach: where your customer learns about your brand. Your potential customer knows about your existence and what you sell.
  2. Engage: where your customer goes from a visitor into a fan of your brand. You need to get your potential customers interested in your products and make them want to buy them from you.
  3. Convert: where you turn your potential customer into a real one. You’re looking to help your fan become a customer by completing their first sale.
  4. Nurture: After the sale, you need to nurture your new customer so they’ll become loyal to you and buy from you again.


4 Tips for Improving Your Customer Journey


Now that we’ve learned what the customer journey is, it’s time to understand how you can improve your customer journey, so your online store becomes more profitable! However, before we get into the tips, we need to tell you one thing.

There is no right or wrong way to improve your customer journey. That’s because each store does it differently. For example, a brick-and-mortar store does it differently from an online dropshipping store.

However, these four tips should help all of you, no matter your niche:

#1 – Use the Power of Video Marketing

While producing videos takes hours, you shouldn’t underestimate the marketing tactic. That’s because the benefits outweigh the cons.

73% of consumers are more likely to buy a service or product when they see a video of it. That’s because people trust videos more than images. If they can see the product in action, it’s more convincing than seeing a picture of it. That’s because it’s easier to fake an image than to simulate a video.

Thus, be sure to add video marketing to your marketing plan!

#2 – Create Social Media Reach Ads

Most people will probably choose traffic or conversion campaigns when it comes to social media ads. That’s because these seem to help them the most. However, that doesn’t mean you should ignore reach ads completely.

These ads are the best way to reach your audience. With them, you can reach the biggest audience possible for the lowest price. When you create ads, add a CTA such as liking the post or following you. That helps you engage with your audience after the ad!

#3 – Improve Your Online Store Experience

While content marketing and advertising are great ways of boosting your customer journey, you shouldn’t ignore your online store. That’s because there lies a huge part of customer retention.

In the book, Thinking, Fast and Slow, you learn how the brain makes decisions! And in it, you find out that the unconscious part of our mind influences many decisions. And we can take advantage of that.

That’s because people tend to choose the easiest route. So when you’ve got the easiest-to-use website, people tend to buy from you rather than the competition. So make sure that you:

  • Make sure your store loads fast.
  • The navigation is simple to use.
  • And that the fulfillment part is as easy as possible.

#4 – Keep Engaging With Your Customers After Initial Purchase

Before you fulfill the order, keep engaging with your customers even after they have purchased.

You need them to keep coming back and buying more products from you! Selling to them is easier than to a stranger. So how could you keep them engaged after the sale? Well, there are a lot of things you can do:

  • Ask for Feedback, and implement changes based on that.
  • Give your customers exclusive deals and coupon codes.
  • Ask for reviews.
  • And more!


(Contributed by Andreas Ojala & Hermes Fang)


August 16, 2022 |

Protecting e-Commerce Businesses from Hacking

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E-commerce websites are becoming more and more well-liked on a global platform. It’s a fantastic experience to shop from home without having to deal with crowds or queues and to have your product delivered directly to your door.

However, there are an alarming number of security lapses and cyber-attacks on e-commerce platforms. This is a significant issue for businesses that depend heavily on their websites to generate revenue. But first, you need to know about eCommerce security and security threats and issues.


What Is e-Commerce Security?

E-commerce security is the rule that guarantees secure online transactions. It includes procedures that protect those who conduct online sales and purchase goods and services. Appropriate eCommerce security measures increase the confidence of customers. If they don’t have enough security, online business owners compromise their reputation, brand, and clients to fraud and identity theft.


Why Is E-Commerce Security Essential For Business?

E-commerce business security is crucial for several reasons, especially when preserving an online store’s reputation as a safe place to conduct transactions, safeguarding an eCommerce marketplace’s finances, preventing fraud and financial scams, and defending the privacy and sensitive data of website visitors.

One advantage of using security for eCommerce is that you may acquire your clients’ confidence more quickly because they feel comfortable making purchases from you while your online store is securing their sensitive data.

Fortunately, there are several precautions you can take to prevent hackers from accessing your e-commerce business. This article will cover these steps, so you may immediately start safeguarding yourself and your e-commerce business.

5 Ways to Protect e-Commerce Businesses from Hacking

1. Using SSL/TLS

Using a Secure Socket Layer (SSL) or Transport Layer Security (TLS) is very important for the security of an e-commerce business. It increases security by encrypting communication between the website server and the browser.

Sensitive information, including Internet banking passwords and debit or credit card details, is frequently requested on e-commerce websites. By encrypting all data before delivering it to the website, SSL/TLS prevents eavesdroppers from viewing it.

Overall, it supports preserving the privacy of consumers’ data.

2. Choose a Safe e-Commerce Platform

There will be many built-in online security elements if you use a website builder to create an e-commerce site. All eCommerce platforms do not offer the same level of security. You may choose some companies that provide high-capacity dedicated servers to protect against threats like DDoS attacks.

Others are designed to be more resilient and have fewer possible security holes that could be exploited. Your website can be protected from DDoS attacks, cross-site scripting, and zero-day flaws by using the appropriate e-commerce platform. So, always choose a good website builder like Shopify or Shoplazza for your e-commerce platform.

3. Choose a Strong Password And Update It Regularly

It is generally accepted that default passwords should always be unique to each user. However, using strong passwords with several digits, case-sensitive characters, and random symbols is only the first line of security.

Change your login and password and the login information for your staff on a monthly or even weekly basis to deter internet criminals from accessing your company’s operating system using usernames and passwords.

4. Install Security Plug-ins and Antivirus Programs

Along with installing SSL, eCommerce websites must include multi-layer security technologies like plugins and antivirus software.

Plug-ins can do several things to improve e-commerce security, like finding bots, restricting unreliable networks, and getting rid of the malware. Therefore, spending money on the appropriate safety equipment for your e-commerce business is essential.

5.  Routine SQL Checks

The safety and security of your website depends significantly on how frequently you check for these vulnerabilities because SQL injections can be performed in any user input form.

Numerous software alternatives can assist in monitoring and safeguarding your website from these injections, depending on the platform you choose.



As hackers become more creative, e-commerce websites are vulnerable to techniques such as malware insertion, spam emails, social engineering attacks, and many others. You must take preventative measures to protect your clients and your e-commerce business from cyber-attacks.


(Contributed by Sunita Negi & Hermes Fang)


August 9, 2022 |

6 Writing Tools That Help You Create High-Quality eCommerce Blog Posts

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Blog writing is by far one of the most underrated marketing tactics out there.

While email marketing and social media marketing are potent, none of them give your customers an excuse to check out your eCommerce store regularly. When they do, they might spot a product they’re interested in. With proper incentives, they will buy from you one day.

Therefore, you need to make sure you pump out high-quality content. If the information is excellent and easy to read, people tend to think of you as an authority and are more inclined to buy from you. But if there are common grammar mistakes and poor readability, the readers will probably leave your site and never return.

This article introduces the six best writing software to make it easier. You don’t have to worry about your writing skills; the tools will help you convey the message to your customers.


#1 – Grammarly

Grammarly is one of the most well-known grammar checkers, and that’s for a good reason. That’s because it just works. As you write, Grammarly will check your writing and give you suggestions.

These could be grammar mistakes and ways to add variety to your blog posts and make your sentences more straightforward. However, it can be a bit expensive for some people! So for this, there are alternatives out there.


#2 – Writer

Writer is yet another great grammar checker! You can do the same things Grammarly can, but with additional features.

For example, it will help you ensure that your writers use the organization style guidelines, check for grammar errors, and even make sure your brand’s voice is consistent on all platforms. It will even help you with proofreading.

If you’ve been looking for an alternative to Grammarly, this is it.


#3 – Hemingway Editor

There’s more to quality writing than just grammar! Another important aspect is that your content is easy to read. One of the best tools for this is the Hemingway Editor.

It will go over your text and see if your sentences are too long or if you use complicated words. It will also grade you and give you some solutions to your issues.

And the best part? It’s entirely free to use!


#4 – Headline Analyzer

For someone to check out your blog post, you need to create a good headline! Without it, people will brush it off and do something else.

So to help you grab people’s attention, you can use the free tool “Headline Analyzer.” With it, you can give the tool your headline, which will then come with a detailed report on where you could improve.

That could mean adding more power words, rephrasing the title to a question, and more.


#5 – Cliché Finder

When writing content, you should ensure that you’re as concise as possible. That means you won’t add unnecessary fluff to make your articles longer. And for this, you can use the Cliché Finder.

You can paste your text to the website, and the Cliché Finder will look for any sentences that don’t serve any purpose. You can remove or rephrase them.


#6 – Readable

If Hemingway Editor isn’t your cup of tea, then why not give Readable a try? Like with Hemingway, you’ll give them your text, which they will grade you based on your article’s readability.

Additionally, Readable will help you with a couple more things. For example, it will help you analyze your tone, personalism, and keyword density. So overall, it’s an excellent tool to have in your arsenal.



Those were the best writing tools for your eCommerce blog. Your blog post quality will increase once you start using them. Pick some of them, and you’ll see your writing improve tremendously. When your post quality increases, so do the orders on your website.


(Contributed by Andreas Ojala & Hermes Fang)


August 8, 2022 |

Using Instant Messaging for E-commerce Customer Service

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Often, customers shopping online need to ask one or two questions about a product immediately. As an online store owner, you must have encountered questions left on your website by customers looking to make a purchase. The issue now is when did you see their question, and how quickly could you provide them with an answer?

Although you might have a section on your website for questions, the problem lies in the reply speed. Most customers need an answer right away. Unless you’re working with a big team to run your store, getting these answers to the customers on time will seem impossible. This could result in lost sales and further annoy the customer, which might not make them visit your store again. However, there is a better way to engage your customers with customer support that won’t result in delays.

The easiest and most effective way to improve customer service is to use instant messaging platforms to talk to your customers. Instant messaging platforms like WhatsApp, Facebook, Messenger, Telegram, Instagram, etc. are very common and are what almost every person uses.

Statistics show that millions of people worldwide use these apps in their daily lives. This article explains the benefits of using instant messaging platforms. You can see why it would be wise to take this approach.


Secure way of communicating 

Instant messaging platforms like WhatsApp, Telegram, and so on have end-to-end encryption. This means the conversation between you and the customer is secure. That assures customers that they are talking to a real person and will erase any suspicion of a scam. This will also make the customer feel at ease talking to you as it’s a messaging app they are already used to.


Access to Tools Like Voice & Video Calls

By using instant messaging for your customer service, you’ll be able to use tools such as voice and video calls. This allows you to call the customers and ask them questions about your store. 

You can also decide to include video in your calls with customers. This feature makes your customers feel comfortable with you and your store. This is because they know they can easily call you up if there is an issue when interacting with your store.


Eliminates delay and wasting of customers’ time

It’s a pain when customers need to ask a question about a product, and they have to leave the chat box open to prevent losing their chat history. Using instant messaging platforms eliminates this issue. Since they can leave messages for you while still going about doing their daily activities, they don’t have to remain on your websites.


It is free to use for all customers

All customers can reach out to you anywhere in the world without any extra charge. Since they already use these apps, they don’t need to make payments before contacting you. That’s why instant messaging should be the number one go-to option for online stores. This is quite important for small or medium-sized store owners who don’t have huge budgets for customer service.


It offers a platform for marketing and advertising

Instant messaging apps offer store owners multiple ways of advertising their products. Many of these instant messaging apps allow you to send messages, pictures, or video content to a large audience at once. This allows you to spread the word fast regarding your new and existing products to your customers.



In this digital age, instant messaging is a tool you must include in your e-commerce store for better customer service. This is because it not only significantly speeds your customer service but is also very easy to use. Try to integrate instant messaging for your customer service team and improve your customer experience.


(Contributed by Oluwafemi Adedeji & Hermes Fang)
August 3, 2022 |

Shoplazza vs. Shopline: Which One Would You Pick?

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The eCommerce space has been a fierce and competitive one over the years. The eCommerce space is primarily made up of SaaS platforms offering direct-to-consumer (DTC) and business-to-consumer (B2C) companies tools to serve the final consumer better. They provide these businesses with web hosting, social media integration, payment gateways, etc.

While there are countless numbers of such SaaS platforms, this article will review two relative newcomers in the business. We’ll be pitting Shopline against Shoplazza. We’ll also go through what each platform offers and the pros and cons of using them.


Shoplazza Review

Since the advent of Shoplazza, they have been global leaders in the eCommerce business. Despite their relatively new experience, the company has satisfied clients by providing cutting-edge technology to drive their clients’ businesses to international success. Whatever model your business is built on, they provide the tools to get your business on the global stage.

The company currently has over 150 R & D staff and over 60 consultant clients to provide any help their clients need. Receiving various awards, such as the Best Shopping Cart Partner of 2020 from PayPal, the company is highly recognized for its leading innovations.

Scope of Services


  • Social Media Integration


Shoplazza allows you to integrate your social media channels into your store and suggests the best methods of advertising using these platforms. They integrate social media channels such as Facebook, WhatsApp, and Twitter.


  • Amazon Platform Integration


If you have an Amazon, Shopify, or AliExpress store, you can import your store details to your Shoplazza site when setting it up.


  • Variety of Themes for Store Customization


They also offer some themes for the customization of your store. However, they do not have a wide range of themes available.


  • IT Support


They offer round-the-clock customer service for their clients. They have a massive pool of consultant clients to answer any clients’ questions or complaints.


  • An Enhanced Checkout Section


With Shoplazza, setting up your payment section is a breeze. You can link to payment platforms such as Stripe, Paystack, and PayPal. They’re PCI DSS certified, which means your credentials are protected with the highest level of security.


  • Provides Educational Materials


If you’re a newbie to the eCommerce store, Shoplazza provides the necessary materials to get you started. With various case studies of bigger stores, you have a blueprint to success.


  • Shoplazza has an intuitive interface, making it easier for beginners to use.
  • They have a library of free stock photos to add to your store.
  • You can import your data (products, blogs, etc.) from other eCommerce platforms like Amazon, Shopify, and AliExpress.
  • They offer a 7-day trial.


  • Customization is narrow as they only offer a limited number of themes.
  • A newbie might find it hard to take in all the information available to learn.


Shopline Review

Established in 2013, Shopline is a SaaS eCommerce platform that has become a household name in Asia. With their exquisite platform offering a wide range of stores, ranging from lifestyle stores to food and drinks, they are one of the top platforms in the Asian eCommerce market.

They have a strong following in Taiwan, Hong Kong, and Malaysia. Shopline also has an intelligent advertising delivery system known as the Zhuge Smart Delivery. This tool is essential in getting your store in the faces of your prospective clients. Using its big data algorithm and integration of provided advertising materials will help clients make reasonable delivery decisions.

Scope of Services


  • An Exquisite Variety of Templates


popular industry templates allow you to add some secondary features yourself. Also, these templates are optimized for mobile devices.


  • Localized features


Thanks to their strong following in Asian countries, they give overseas companies the ability to cater to clients in different hemispheres. Thanks to the multi-language feature on their site, language doesn’t have to be a barrier either.

  •  24/7 Customer Support

They have so many experienced customer service consultants that they can attend to clients round-the-clock. They also have self-service tutorial videos on their website if you want to fix it yourself.


  • They offer mobile device integration.
  • Their technical support is always available.
  • They have their own indigenous payment gateway.


  • Their website looks a little cluttered.
  • The language barrier could still be a problem in some parts of the site.
  • Their plan pricing is a little on the high side.


Shoplazza vs. Shopline

While Shoplazza is a younger platform than Shopline, they have shown great innovation to become one of the top brands in the eCommerce space. Also, their neat and intuitive website interface makes it easy to navigate. However, Shopline also has its good sides, such as its wider variety of customization.

On a final note, if you need a website that offers you top-notch services at a more affordable price, then Shoplazza is a better choice. Also, if you want to start a blog but have no programming experience, Shoplazza is the better choice.


(Contributed by Oluwafemi Adedeji & Hermes Fang)


July 29, 2022 |

SEO Checklist for eCommerce Blog Posts

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Do you know that SEO can increase your blog traffic? You can do something for every article and get immense results. A few practices can help you achieve a good SEO score. Here’s more detailed information about the SEO checklist for eCommerce Blog Posts.


Keyword Targeting

The first thing that everyone needs to do is focus on relevant keywords. These key phrases and words are what people searching on Google to learn more about the topic you’ve been writing about in your e-commerce blogs type into search engines.

The relevant keywords have good search volume and are low to medium in terms of difficulty. The internet has many SEO tools to get the right keywords that will help you with keyword targeting.

These tools also inform you about the search volume and the keyword difficulty. It determines how difficult it is to rank a particular keyword. Write about the keywords that have high volume but low difficulty. This helps you rank quickly.


Focus On The Satisfaction Of the Searcher

Google has the objective of providing people with the exact answers they are looking for. Write a blog post by targeting the keyword and giving information. The better you’ve compiled your blog or article, the greater will be customer satisfaction.


On-Page SEO

After optimizing the content with keywords, it is essential to ensure that the blog is optimized for search engines. This implies using targeted keywords in content, URLs, tags, and internal links. On-page SEO might sound outdated, but it is still relevant today.


Focus On Snippet

A snippet generally has a URL, a page description, and a title. It is the result you see on the screen and other results when you search for something. Optimizing the snippets is important.

  • Use eye-catching title
  • Keep the URL as short as possible and relevant
  • Research for the Q/A that audience has in mind and form a Meta description accordingly.
  • Your snippet should answer the reader’s question to some extent. Readers are likely to leave the blog if it doesn’t interest them.


Promoting Your Posts

The last thing is content promotion. Publish your blog post and promote it. Get people’s eyeballs on your blogs and make Google push them forward in the search engine. Put it out on all the social media platforms to gain more recognition.


Final Thoughts

A practical SEO checklist will save all your hard work and make sure that your content doesn’t go unnoticed. Use these right strategies, and you’ll upscale your e-commerce blog posts.

Other tips that you need to follow for a good blog post include:

  • Keep the URL short and crisp
  • Try not to use more than 160 characters in the meta description.
  • Use the H1 title tag
  • Keep the filename and Image alt text relevant
  • Don’t put unnecessary information in the body content.
  • Use Internal Links. These are the links to other posts on your own blog.

Shoplazza has extraordinary services to add popularity to your business. There’s a solution for everything from building an online presence to dropshipping. Enjoy the benefits today by getting started!


(Contributed by Sunita Negi & Hermes Fang)


July 26, 2022 |

Just do something nice for someone

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It’s actually very normal, but sometimes we seem to forget… Just do something nice for someone. It can be complicated and it can be easy. Doing something nice for someone, you can just do that every day. Does that seem like a lot to you? Do something nice for someone every day? Check out a list of tips here. Bet it’s easier than you think?

Sweet message with an anonymous text

Sometimes it’s nice to receive a compliment from a seemingly stranger. With an anonymous text message you can just give someone the support they need. You could very simply send an anonymous text message ‘love for you’ or how about an anonymous text message with ‘I’m happy with you’.


It is sometimes underestimated how important a smile can be. There are people who have the supermarket as their only outing and don’t see anyone for the rest of the day. What’s hard about taking a good look around the store, making eye contact, and just having a friendly smile? More and more people seem to see time as waiting time. A special thought, since every time is the time of your life…

Your partner

Doing love can already start at home. Why not do something nice every day for the one you love so much? Every day, for example, simply make a cup of coffee for the other person. Keep it small is the best advice here. Indeed, it is the little things that matter. What is more valuable to you? Someone who does something small and sweet for you every day or received an expensive gift once?

Taking the right mindset for granted

Sometimes it is difficult to express love. Life isn’t always a party. Sometimes there are black days, when you have no idea when the light will shine again. At that moment, your vessel may be too empty to love. Maybe you need someone who is nice to you. So at least be kind to someone else on the white and gray days, in the end karma will always reward you. While it’s never clear how and when karma does that…
June 15, 2022 |

Property for sale in Puerto del carmen

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Ever thought of living somewhere else where you can be completely free and happy? Then it’s time to start looking for property for sale in Puerto del Carmen. Puerto de Carmen is known as the major tourist center of Lanzarote. It is known as the place where you encounter the most holidaymakers. It is an international holiday destination with many beautiful beaches. It has a vibrant nightlife and you can enjoy the many shops and restaurants. If you are looking for a property for sale in Puerto del Carmen and you decide to come and live there, you can enjoy all these beautiful attractions every day.


For those who are close to retirement and want to spend the rest of their lives in peace, they can look for property for sale in Puerto del Carmen. You can enjoy the beach and take beautiful long walks. The beaches here are very extensive and they are kilometers long. You can also enjoy a lot of wind and pleasant temperatures.

Various places of interest

If you are looking for a property for sale in Puerto del Carmen, you should know in advance that when you come to live there you can enjoy enough sights. If you live in Puerto del Carmen, you can enjoy the Timanfaya National Park. It is surreal and looks a lot like a moonscape. Actually it is a lava field. You should also know that the volcanoes are still active here. Also visit the lava cave by artist Manrique (Fundación de César Manrique). Another attraction that you can enjoy as a new resident of Puerto del Carmen is the Jardín de Cactus. It is a beautiful botanical garden. Come by every day to relax. The nightlife can be found mainly on the boulevard and the city itself is teeming with restaurants.

For more information go to:

May 17, 2022 |

Do you immerse yourself in your teenager?

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It is very normal for an adolescent to enter another world and to detach from you, the parent. However, it is important to maintain a bond. It is important that a teenager knows that there is a place where he, she or them has a home. It is not the case that as a parent you have to be the only address for an adolescent, but it is nice that you offer a place where your child feels safe.

Do you know what Storz-bickel is?

Do you know if your child smokes and if so what? It certainly wouldn’t hurt to delve a little deeper into the matter. For example, Storz-bickel is a brand for vaporizers. This can be a vaper that serves as a kind of water pipe replacement, as well as a vaper as an alternative to the cigarette. It is a misconception that such a Storz bickel should always contain addictive substances from tobacco or weed. It also doesn’t have to have a tobacco scent. You can also vape with a strawberry flavor with a Storz bickel.

Just keep asking questions

It can create resistance, but it is important that you know a little about where your child is and who he, she or them is with. Also ask for it and make sure you get an answer. Be careful not to put a label on it. It’s very tempting to give an opinion about friends you don’t like. However, it is usually better to let your child figure this out for themselves. However, this does depend on the child’s mental capacities in this area. What you can do is ask some questions and listen when a child complains about a friend. You can guide the child to draw its own conclusions. It may not all go at your pace, but it is precisely during puberty that giving your opinion immediately has the opposite effect. A teenager is just discovering his own opinion.

What’s so great about your teenager?

It is sometimes difficult to keep the connection. It is only important to keep the connection open if you want to continue to immerse yourself in your child. Only in this way is there a chance that your child will continue to share things. That’s why it’s important to stay focused on the fun stuff…

May 9, 2022 |

Hoe zorg je ervoor dat je testdata voldoet aan de AVG?

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We weten inmiddels allemaal dat je productiedata (of een kopie daarvan) niet mag gebruiken voor testdoeleinden. De Algemene Verordening Gegevensbescherming (AVG) stelt dat persoonlijk identificeerbare informatie niet mag worden gebruikt voor secundaire doeleinden zoals marketing, training en testen. De kans bestaat dat persoonsgegevens in verkeerde handen komen of uitlekken. Maar als softwaretester of quality engineer heb je toch (productie-achtige) data nodig voor je testen. Want hoe kun je anders je applicaties testen en ervoor zorgen dat ze in productie goed werken? Gelukkig zijn er drie (vrij eenvoudige) manieren om je testdata AVG-compliant te maken, zodat je kunt blijven testen met kwalitatief hoogwaardige data:

  1. Datamaskering
  2. Synthetische gegevensgeneratie
  3. Combinatie van technieken


Datamaskering (of data masking) is het proces van het verbergen van privacygevoelige gegevens die in je database zijn opgeslagen. Het belangrijkste doel is dat persoonlijke informatie zoals namen, adressen, IBAN, BSN-nummers, salarissen et cetera niet meer herleidbaar zijn tot een natuurlijk persoon. Maar wat maakt informatie persoonlijk of privacygevoelig? Een naam op zich is niet privacygevoelig, het feit dat de persoon met deze naam een gigantische schuld heeft wel. Met behulp van data maskeertechnieken zorg je ervoor dat verschillende stukjes persoonlijke informatie niet meer aan elkaar gekoppeld worden. Je kunt namen shufflen, tekst of cijfers scramblen, verjaardagen instellen op een andere dag van dezelfde maand of hetzelfde jaar (zodat het geboortejaar, de leeftijd, functioneel blijft), custom expressions gebruiken, velden blanken die je niet nodig hebt voor je tests en meer. Al deze maskeerregels (die zijn gecombineerd in een maskeertemplate) helpen je ervoor te zorgen dat je persoonlijke gegevens niet meer privacygevoelig zijn.

Synthetische datageneratie

Als alternatief voor data masking tools kun je ervoor kiezen om synthetisch data voor je testdatabase te genereren. Synthetische data kan worden gebruikt als maskeringstechniek of je kunt helemaal opnieuw gegevens genereren als je nog geen data in productie hebt (bijvoorbeeld wanneer je een gloednieuwe applicatie test). Synthetisch gegenereerde data is ook handig als je uitschieters of specifieke gevallen in je dataset hebt. Het hoogste salaris kan bijvoorbeeld eenvoudig aan een bepaalde persoon worden toegekend (je hebt vast wel een idee welke medewerker van jouw organisatie bijvoorbeeld het meeste verdient). Door synthetische data voor deze velden te gebruiken, kun je deze gevallen van onbedoelde herkenning uitsluiten.

Combinatie van technieken

We hoeven waarschijnlijk niet uit te leggen waarom het gebruik van een combinatie van data masking en synthetische datageneratie de beste methode is. Je krijgt het beste van twee werelden. Enerzijds blijft je data (en de datastructuur) zoveel mogelijk intact, zodat het dicht bij productie blijft. Anderzijds maak je gebruik van alle voordelen die synthetische data met zich meebrengt.


Zowel het maskeren van data als het genereren van synthetische data helpen je om je testdata AVG-compliant te maken. De beste manier is om een combinatie van technieken te gebruiken om zowel een compliant als een functionele (hoge kwaliteit) testdataset te krijgen. Met een goede data masking tool maskeer (of genereer) je niet alleen je data, maar genereer je ook een auditrapport waarmee je jouw maskeerinspanningen kunt aantonen. Een mooi document om te overhandigen aan de privacy autoriteiten als ze besluiten langs te komen voor een audit.

May 4, 2022 |

How to save money on your purchasing process?

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The purchasing process is a process that can be found in every company. The presence of the process is self-evident for companies that sell products, but also companies that sell services have to deal with purchasing costs. Think of purchasing costs for office supplies or consumer goods for work. Because this process actually takes place in every company, it is relevant for every company to save on the purchasing process. The money you save here in this process can be used in two ways. On the one hand, you can increase your profit margins by keeping your selling price the same. On the other hand, you can lower your selling price in order to gain a larger market share. Because you save money on the purchasing process, you can sell the products cheaper than before without sacrificing profit margin. In this blog we will therefore give you some tips that can help you save money in your purchasing process.


You can only improve your purchasing process by being actively involved in it. You can do this yourself, but you can also have a system do it for you. You or a special system can analyze the process and discover various bottlenecks in the process. A system is usually better at this, of course, but the purchase of such a system is a significant investment. However, when you notice how much money you can save with a source to pay system, the initial investment is almost in vain. We recommend that small organizations initially analyze this process themselves, but, as soon as the organization grows, quickly switch to a source to pay system!


The more processes you can automate in your organization, the less you will have to worry about them! This also applies to the purchasing process. You can automate various things in the field of the purchasing process. This includes comparing which party is cheapest at that moment or determining a fixed purchasing moment per product. This of course applies to both your direct procurement and your indirect procurement costs!

October 31, 2021 |

Wonen en verbouwen in Utrecht: waar moet u op letten?

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Utrecht is een bruisende en tegelijkertijd oude stad met wel meer dan 300.000 inwoners. Het is een stad met vele grachten, oude panden en sfeervolle straatjes. Het is een populaire bestemming voor zowel studenten als jonge gezinnen. Wonen in de stad Utrecht is dan ook een droom voor velen. Echter is er door de huidige woningmarkt veel vraag naar woningen in deze stad. Hieronder leest u dan ook waar u zoal op moet letten bij het wonen en verbouwen in de stad Utrecht.

Verbouwen in Utrecht

Heeft u een nieuw huis gekocht of gaat u uw huidige woning verbouwen? Hierbij komt veel kijken. Allereerst moet u nagaan of het aanvragen van een vergunning verplicht is. Dit is zeker nodig wanneer u uw huis aan de buitenkant gaat verbouwen. Daarnaast moet u zich ook goed voorbereiden op een verbouwing. Bij een verbouwing komt namelijk veel afval kijken. Stappen die u vooraf kunt ondernemen zijn bijvoorbeeld het wegnemen van uw afval. Afval scheiden is daarentegen ook verplicht. Bent u ondernemer? Dan moet u zorgen dat u uw bedrijfsafval kwijt kunt in Utrecht. In Utrecht moet uw bedrijfsafval uiteraard ook gescheiden worden. Naast het scheiden van uw bedrijfsafval in Utrecht, is het ook als particulier verstandig om uw afval goed af te voeren.

Wonen in Utrecht

Is het u gelukt om een woning te vinden in deze mooie, oude stad? Dan kunt u genieten van een stad die kindvriendelijk, groen, veilig en daarnaast goed bereikbaar is. Daarnaast is het een stad die snel te bereiken is vanuit de Randstad. Dit biedt voor veel mensen voordelen. Daarnaast liggen de huizenprijzen gemiddeld iets lager dan in andere grote steden in provincies als Zuid – en Noord-Holland.

Echter is de vraag naar woningen in Utrecht is op dit moment erg hoog. De stijgende huizenprijzen en het dalende aanbod zijn hier oorzaken van. Daarnaast is de stad ook erg populair onder studenten aangezien het een van de meest populaire studentensteden is. De Gemeente Utrecht heeft dan ook als doel om het aantal woningen in Utrecht te laten toenemen. Daarnaast streeft de gemeente ernaar om genoeg betaalbare woning aan te bieden.
October 19, 2021 |

5 Reasons You Can Trust Shopping Online

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A lot of people sometimes hesitate to buy their things online. They believe that they are unsafe if they buy online. They ask questions like, is it safe to order online? Is it safe to pay for my stuff online? Can I receive the order before I pay? All these are the phobias caused by the growing number of internet scams. This fear is understood.

However, many facts and figures prove that buying online is a trusted endeavor everyone must engage in. Although there are a few scam platforms, they can be easily detected. The reasons why there is a growing trust for shopping online, and why you must also trust it, are:

  1. The e-commerce Sector is Booming: You must’ve heard about e-commerce before now. In a country like the US, online sales have reached over $142.5 billion. Different companies have also shown that thee-commerce industry will be at the top echelon of the most important industries globally soon. This is because there is more internet security to buying online and many people are engaged in it. As an industry that keeps booming, the satisfaction users generate from it is also a compliment. Many customers today find it easy and accessible, and this also propels the growth of the industry.
  2. The Use of Secured Credit Card Payment Systems: One of the advantages of online shopping is that the payment systems are popular. While this isn’t only what makes it safe, the idea that you can get your return of payment for failed transactions makes it safer. Many e-commerce stores have secure Sockets Layer (SSL) encryption in their system. This addresses card industry problems that could be a threat to your trust in online shopping platforms. Through the use of online payment services like PayPal, Cash App, and many others, you can have a safe digital wallet.
  3. They Have Better Applications: You can now easily shop online with your smartphone apps. Before now, there were websites which you could consider difficult to navigate. With the growth of the software industry, more customer-friendly software is being created and used to shop online.
  4. Some Ecommerce Store Offer Payment Alternatives: There are many e-commerce stores where you can pay with either your credit card or debit card. You can even pay through their automatic paying systems. Through these online stores, you can also get free coupons and credit cards. These make you eligible for subsequent bonuses. In all, you can get different payment methods and choose the method you’re most convenient with. This makes it safer to shop online.
  5. Strong Social Media Presence: Social media isn’t only the place to connect with friends and strangers. Social media is the place where many can share valuable information about the e-commerce industry. If you want to know the impressive merchant and the merchant who isn’t safe to deal with online, you can find out through social media platforms like Facebook, Twitter, even Instagram.

Thus, as the e-commerce sector booms, the use of different payment methods and e-commerce software makes shopping online trusted. In addition, strong social media networking services also increase customer trust in shopping online.

July 8, 2021 |

2 Reasons why your business will need a digital marketing strategy

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Are you an aspiring entrepreneur that will be offering a particular brand of products and/or services? Do you currently own and manage a business and are struggling to stay competitive in this highly saturated market? Are you also wondering how you can boost sales and attract customers to your company without using a significant amount of money? If you answered yes to any or all of these questions, then here are two reasons why you will need a digital marketing strategy to support business growth and expansion and how you can.

Mobile devices are the new normal

Gone are the days when a business would hire a local newspaper to publish an advertisement on their behalf. For one, paper-based marketing is costly and impacts the environment to a negative effect. For these reasons, digital marketing became essential to the business world with the rise of mobile devices being used every day. One of the top reasons why you will need a digital marketing strategy is so that your business can establish and maintain an online presence to not only stay relevant in this modern world but to also stay highly competitive.

Learn your consumers

Another reason why you will need a digital marketing strategy, particularly a free advertising digital marketing strategy, is to learn more about your consumers. Learning who your consumers are and what they like or dislike can set your business apart from your competitors. Implementing and executing a digital marketing strategy is important as its effectiveness will guarantee business growth.

How you can get started

Now that you have just learned about why your business will need a digital marketing strategy, you are now perhaps wondering how you can get started without spending a large amount of your resources. Here is a tip. The most effective way to get started in the digital marketing landscape is to use a well-known free advertising platform. Not only will you save on costs but you will have the ability to fully customize your advertisement at no additional cost to you or your company. You might begin to wonder about the name of this particular free advertising platform. Visit Their no-cost advertising website is one of the best in the market and have been used by countless businesses in every sector. You can start taking advantage of all the benefits of using this free advertising website today so your business can stay relevant and competitive to grow and expand.

February 25, 2021 |
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